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Marketing Update....new mailing plans exclusive!
The Bureau have been working on a brand new mailing campaign to replace
the previous Senses Campaign which has been running for the last 18 months
and has now come to a natural end. The new campaign is still in its embryonic
stages but early plans are based on a 'find Mike' theme. By using Mike
Speaker our website character, we are creating a link with the new website.
The brief for the new campaign was not only to create awareness of Torquay
- the conference destination but also to increase traffic to the website.
The more hits the site gets the higher up the search engine list it will
go and the greater exposure it will get. This benefits all members linked
to the site.
It is the intention to start the new campaign in January with a simple
picture postcard inviting the recipient to find Mike in a crowd. There
will be 6 chances to enter in the 6 following weeks all of which will
be find Mike images and recipients will have to go on our website to enter
for a prize.
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